As customer expectations rise, so does the demand for business insights/data. In the last decade, location intelligence has become more important than ever! Using location intelligence for businesses allows companies to better segment their audience, optimize their strategic position, and increase customer delight by marketing products relevant to that region. Our company, Glympse has taken the necessary steps to ensure smart, secured, and flexible location data to our numerous partners. We empower businesses to get more done by providing sophisticated and scalable geolocation solutions and services.
Businesses may use location intelligence to guarantee real-time tracking and visualization, on-demand route and ETA calculations, and business intelligence to help businesses drive additional revenue while reducing call center costs. Additionally, businesses can include surveys at the end of their delivery/service to gain more accurate feedback from their customers. By being more transparent with customers about location and ETAs, customers are more likely to leave feedback and a positive response.
Here are a few examples of businesses that have successfully used location intelligence:
1. Headlight
Founded in 2005, HeadLight delivers technology to transportation construction teams. Their photo-based inspection and verification technology enables clients to streamline and mobilize project inspections, communications, and documentation. Additionally, HeadLight has rapid access to visual and other important field data to improve workforce engagement, efficiency, and reduced risk. To quickly disseminate information, the company uses location intelligence to allow supervisors and head engineers to track project reports. Partners can quickly find photo evidence to resolve or prevent disputes by searching labels, location, data type, date range, and other user generated fields in their software.
Success of this can be found with Hill International and Sound Transit Light Rail Expansion Partnership. With the help of Headlight, location information and data was accessible, easy to understand, and saved precious time on filing reports. More useful features that were implemented was the use of tags to group specific activities for review which helped organization and risk mitigation through reports. Overall, the visual data and location intelligence of HeadLight made Hill and Sound Transit partnership enjoyable and frictionless.
2. Lookout
Established in 2007, Lookout is a cybersecurity company for the post-perimeter, cloud-first, mobile-first world. Additionally, proprietary Lookout Security Cloud provides visibility into the entire spectrum of mobile risk. Due to recent workplace changes such as telecommutes and remote employees, data encryption and privacy are more important than ever. By using location analytics, customers and enterprises can locate where their valuable assets are at all times, secure their data, hunt for threats, and receive notifications of potential malicious apps or sideloaded software. In fact, Lookout discovered 489 of mobile banking apps are fake! With their superior cybersecurity and location integration, companies are given back control over their assets and have complete visibility of their data, users, apps, and endpoints at all times.
3. Maersk
Founded in 1904, Maersk is a Danish integrated shipping company, active in ocean and inland freight transportation and associated services, such as supply chain management and port operation. As you might imagine, location intelligence is very important for transportation companies. Maersk’s ability to use location intelligence has helped it maintain its position as the world’s largest container shipping company while aiding Maersk to plan their routes more efficiently, reducing the amount of time and fuel spent on journeys. Other big companies such as Port of Rotterdam understand the importance of this kind of information and have prepared to optimize their data for more efficient sea travel. While a simple location dot might be helpful to know a vessel’s location, it is not enough to know the whole picture such as departure time, schedule time of arrival, turnaround time, and benchmarks.
Maersk also provides 4PL logistics solutions for B2B companies such as Maersk NeoNav which allows better transparency of data, better connectivity of existing supply chain systems, and better decision making. Needless to say, Maersk is a titan among sea travel and data collection.
4. Target
Target uses location intelligence to improve their customer experience by personalizing the shopping experience for each individual customer. With Drive Up, Target is able to allow customers to order their items online and choose to pick it up at one of their designated curbside spots. Once driving to Target, customers are able to signal Target that they are “on their way” to the store and have Target representatives prepare the order. Once arrived, customers ping the store their parking spot and their preference on how the item should be loaded in the vehicle. All this exchange is done contactless and seamlessly with location data.
5. UPS
UPS uses location intelligence to improve their delivery times and ensure driver safety. Location data is used in combination with weather, traffic, and other real-time information to create the most efficient routes for drivers. This results in shorter wait times for customers as well as a reduction of overtime hours for drivers. In congested areas, like Manhattan, UPS has been able to reduce delivery time by up to 20%. Driver safety is also a priority for UPS; they use collision avoidance systems that rely on location data for routing vehicles and pedestrians around each other safely.
Our Takeaway
Location intelligence is quickly becoming a must-have tool for businesses looking to improve their customer experience and competitive advantage. With on-time delivery, fleet and driver safety, accurate route optimizations, live ETAs, reduction in call center costs, and easy curbside implementation, no wonder many more businesses are utilizing location in their day-to-day business needs. As the Covid-19 pandemic continues, the need for such features has increased exponentially which forces many businesses to either adapt to the changing tide or be left behind by evolving competitors. As a business person myself, I know which side of the story I’d like to be on!
To learn more about how Glympse can bridge the gap between location intelligence and customer delight, please reach out by completing our get started form. You’ll be glad you did!
