What are you doing with your customer’s attention — while you have it?
It all started with rideshare: a live map showing your car approaching in real time. Simple, powerful, addictive. That one innovation didn’t just change transportation — it reshaped customer expectations across every industry.
Now, we expect to track everything in real time:
- A pizza from oven to doorstep
- A technician headed to a service call
- Birthday flowers arriving at Mom’s office
- Our own arrival for curbside pickup — with staff waiting at the door
Real-time tracking is no longer a novelty. It’s the standard in ecommerce, delivery, and field service. Most businesses have some form of order or appointment tracking. The good ones show live location and ETA updates. The best? They take it further — offering customer interaction, control, and connection through click-to-chat, rescheduling, branded experiences, and more.
This is all part of the last mile. But there’s a critical moment that many companies are still missing.
The Moment Everyone Misses
Think about what your customer does after receiving a “Your order is on the way!” alert:
They tap the link.
They stare at the dot.
They wait… for a few seconds.
And then? They swipe away. Open another app. Move on.
But in those few seconds, you had 100% of their attention.
That is a moment most companies waste.
The best ones don’t.
They use it to engage, add value, and drive loyalty — right when the customer is fully tuned in.
What You Can Do in That Moment
This isn’t about distracting your customer. It’s about enhancing their experience in context.
Ask yourself:
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Can we offer a complementary product or upsell that fits naturally into this delivery or service?
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Can we simplify reorders so the next purchase is just one tap away?
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Can we surface helpful tools, like loyalty rewards or MyAccount access, right inside the tracking view?
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Can we extend the moment, turning a pickup into a dine-in experience with order-ahead convenience?
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Can we offer alternate drop-off locations — gyms, offices, lockers — even if the customer isn’t home?
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Can we partner with another brand to deliver surprise-and-delight moments while they wait?
Rethinking the Last Mile with Glympse
With Glympse, you’re not just providing real-time tracking. You’re unlocking a moment of total customer attention — and turning it into an opportunity for:
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Engagement
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Convenience
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Repeat business
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Brand loyalty
You’re not limited to tracking.
You can transform the wait into a memorable, measurable advantage.
So the next time your customer is watching a dot move toward their door… ask yourself:
What are you doing with that attention?
Want to see how Glympse can turn your last mile into a growth engine? Get deeper insights in the State of Last Mile Service & Delivery
