A few weeks ago, we spotlighted one of our favorite videos featuring Glympse CEO Chris Ruff, where he explored how location sharing is transforming on-demand retail experiences. Today, we’re rewinding to the first video in that series — where Chris breaks down a more fundamental question: Why does location matter?
The Power of Being Connected — Everywhere
“The power of the smartphone in our pockets — and the IoT devices we carry — keeps us constantly connected. That means we have the power of information with us wherever we go,” says Chris.
Now combine that with real-time location awareness. Suddenly, brands can offer not just service — but contextual, relevant, real-time experiences that build stronger relationships between people and businesses.
It’s not just about knowing where someone is. It’s about using that data to deliver what they need, when and where they need it most.
Why Location Is a Game Changer for Retail
According to MarketingTech News, as of 2018, 73% of people allow apps to access their location — and that number has only gone up since.
Consumers now expect personalized, proactive experiences powered by location — whether it’s real-time curbside pickup, accurate delivery ETAs, or dynamic in-store engagement.
And this isn’t just about retail. As Chris explains in the video, location intelligence is reshaping how we:
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Communicate
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Shop
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Navigate
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Share information
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And interact with the world around us
Add in technologies like voice assistants, machine learning, augmented reality, and IoT, and the potential only grows.
Watch the Video
Ready to see how location is shaping the future of interaction and experience? Click to watch now .
Location matters — and at Glympse, we’re proud to help retailers and brands harness its power to create smarter, more connected experiences.
