eDelivery EXPO, Europe’s leading retail fulfillment event, recently surveyed 2,000 UK consumers about their online delivery experiences. The results, published in The Importance of the Final Mile report, confirm what many of us already feel: expectations have never been higher — and patience has never been thinner.
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93% of consumers ordered something online in the past month
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1 in 5 actively avoid courier companies they’ve had a bad experience with
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17% check what delivery provider a retailer uses before buying
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18% have stopped shopping with a retailer due to poor delivery practices
It’s clear: the final mile isn’t just a logistics challenge — it’s a loyalty challenge.
The Last Mile = Make or Break
The “last mile” is the final stretch in the order journey — from fulfillment center to the customer’s doorstep. It’s also the most visible, emotional, and memorable part of the experience. Customers may not remember your marketing or packaging, but they’ll remember if their package was late, left in the wrong place, or arrived without notice.
And they don’t just remember — they share.
Nearly 1 in 3 consumers have told friends or family to avoid a retailer due to a bad delivery experience. That’s brand damage you can’t afford.
The Stakes Are Higher Than Ever
With fast, transparent, tech-enabled experiences now the norm across rideshare, food delivery, and ecommerce, consumers expect the same real-time visibility for any service or product delivery. A vague “out for delivery” status doesn’t cut it anymore.
Leading brands know this. That’s why we’re working with Fortune 1000 companies to transform the last mile from a pain point into a relationship-building moment. With live location sharing, proactive notifications, and branded customer experiences, Glympse helps companies deliver trust, not just packages.
Are You Leaving Customers in the Dark?
A poor last mile experience doesn’t just cost you a sale — it can cost you a customer for life.
Ask yourself:
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Are your customers waiting without knowing?
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Do you have visibility into every delivery’s status and ETA?
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Can customers easily track and manage their experience without calling support?
If not, we’re here to help.
Let’s Redefine the Final Mile Together
Glympse helps leading retailers, service providers, and logistics teams bring clarity, control, and confidence to the last mile — turning a high-risk moment into a high-value opportunity.
Reach out at sales@glympse.com
